The new rules of modern marketing

The new rules of modern marketing

Blog Article

There are two basic feelings that excite people: to impress or to cause fear of missing an opportunity.

First, delight. Can you create something that fascinates people? Second, create the fear of missing out, meaning you'll regret it if you don't buy it. You must choose which of these two emotions your marketing plan will focus on.

Never integrate false USA Plumbers Email List promises into your marketing plan. False promises are the refuge of mediocre marketers who say, "Try this service or product, it's the best," and it turns out it wasn't the best.

So, as a first step, you must choose the emotion you want to evoke in your potential market segment.



2. Propose changes

Large companies somehow convince their customers to change their habits. It's not easy; it takes time, excellent service, training for early adopters, a stroke of luck, and a few other factors to get your market segment to change their consumption habits regarding a service. Change involves thinking differently, introducing new concepts and new vocabulary .

3. Generate Alerts

Once you switch to someone, how do you let them know when you want to sell to them again? This must be done with the customer's consent, so that when they receive information, they'll be interested and want to open it.

It's difficult to build trust and permission to send relevant information to your customers. And it's very easy to lose that trust by abusing the permission those customers have given you, so be very careful.

Your customers' permission is the foundation on which you'll build your business. Your asset is: "I can whisper to my customers," and once you do it right, you can repeat it.

Instead of being in the business of finding customers for your products, you can be in the business of finding products for your customers.